The course is divided into three major subjects: Web Design I and II, Internet Marketing and Management I and II, Web Programming I and II, plus the essential theoretical material.

First Semester

- Introduction:

Internet. Current status and future prospects.
Different websites types. Web 1.0 and Web 2.0.
Websites examples for different company types.

Web Design I

- Introduction to Web design for the Internet. Differences from traditional Graphic Design. Convergence of both techniques.
Website-applied graphic design tools. Image types.

- Creating HTML pages with source code. Introduction to HTML language. Hyperlinks creation, image insertions, layout composition, animated images and audio clips insertions.

- Browser design: Internet Explorer, Mozilla Firefox, Chrome, etc. Similarities and differences. Other browsers. Mobile Internet.

- Creating tables, hyperlinks fonts and colour.

- Creating maps. Designing interactive visitors’ forms to fill in with comments or personal information.

- Hosting: placing files on a web server.

- Exercises.

- Basic animation: Gif animations. What is animation? Frame and delay (frame delay) concepts.

- How to insert animations onto a web page. Scrolling texts.

Exercises

- Web site access statistics.

Learn about the number of visitors to your website. What is a Hit? What is Page view?
Unique and returning visitors.

- Information and layout organization. Different ways of organising information on a website.

- Website speed access and friendly design compatibility.

Programming I

PHP

- Different development languages types on the Internet.

- PHP. Essentials.

- Information request, search and output.

- Web page code insertion. Syntax and control structures.

- Variables transference between forms or dynamic pages.

- Databases access with PHP/MySql. Key commands for record request and edition.

- Form management with PHP. Sending e-mails from forms.

- Executing student-created routines on appropriate servers.

- ASP and PHP systems: a comparison of both.

- Exercises and projects.  

E-Commerce 1

Subject goal: Learn about all the possibilities offered by the Internet as a new promoting and selling tool.

- What is Internet? A new media and a new society type in the 21st century.

- The website: a starting point to be online. Forms and visitors records. A website traffic case study. Website indexing in major search engines such as Google, MSN, Yahoo, etc. How to make your visitors come back.

- Direct Marketing: The e-mail as a powerful client-oriented communication tool. Effective Mailing. Automatic response messages to answer quicker than the competition and reduce wasting time when replying hundreds of e-mails.

- How to publish a newsletter. Focus on the topic as a starting point. How to manage the topic.

- Virtual communities. The rise of YouTube, Facebook, etc. Blogs.

Second Semester

Web Design II

- Professional website building.

- Building a web page with Dreamweaver: Normal mode, HTML mode and preview.
Translating HTML pages created in Dreamweaver.
How to insert a table in a worksheet.
Inserting images into worksheets and tables with different border styles.
Exercises

- Web site optimization.  Web site usability.
How to make a website fast and easily accessible. What size should a website be? Search engine indexing. Google and its indexing criteria.
Using the FTP protocol and associated programs to it.

- Macromedia Flash
Development interface description.
Creating a simple animation. Guided animation.
Colour change animations and Motion Tweening.
How to insert sound clips. 
Layers: utility found in handling layers.

- Javascript
What is Javascript?
Sample outines. Websites where you can get routines for your website.
Routines to display the current date, menus, text sliders, image sliders, etc.

- Digital Image Editing.
Different image formats: gif, jpg, bmp, png and others.
Using an image editor software.
Options: image size, backups, export to GIF 89.
Colour hanges.
How to create buttons and amazing effects using Photoshop.
Exercises.

 
Programming II

- ASP.net. Introduction to ASP. Essentials.

- Database access using HTML. Information request, information search and information output.

- Code to insert on web pages. Code executed by a web server. Variables transference between forms or ASP pages.

- VBScript. VBscript routines to access information.

- ODBC: Database Access using ODBC Driver.  Key commands for records request and edition.

- ASP forms management. Sending e-mails from forms.

- Executing student-created routines on appropriate servers.

E-Commerce 2

- E-Commerce. E-Commerce web site development. How to achieve a profitable website. How to calculate website profits. Case study.

- Legal aspects of E-commerce. International standards.

- How to scheme a business plan for bringing a company to life online.

- E-Commerce: current situation; Case study. 

- Virtual communities development.

- CRM: Customer Relationship Management. Marketing latest trends and huge Internet prospects.

- Internet for Small Business: an ideal way to increase sales. 

- Final project assignment: planning, making a pilot and developing an online marketing campaign.