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Who
should take this course?
People
with computer basic knowledge (e-mail software
and Internet browser operation skills).
Course
Syllabus
The
course is divided into three major subjects:
Web Design I and II, Internet Marketing and
Management I and II, Web Programming I and II,
plus the essential theoretical material.
First
Semester
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Introduction:
Internet.
Current status and future prospects.
Different websites types. Web 1.0 and Web 2.0.
Websites examples for different company types.
Web
Design I
-
Introduction to Web design for the Internet.
Differences from traditional Graphic Design.
Convergence of both techniques.
Website-applied graphic design tools. Image
types.
-
Creating HTML pages with source code. Introduction
to HTML language. Hyperlinks creation, image
insertions, layout composition, animated images
and audio clips insertions.
-
Browser design: Internet Explorer, Mozilla Firefox,
Chrome, etc. Similarities and differences. Other
browsers. Mobile Internet.
-
Creating tables, hyperlinks fonts and colour.
-
Creating maps. Designing interactive visitors’
forms to fill in with comments or personal information.
-
Hosting: placing files on a web server.
-
Exercises .
-
Basic animation: Gif animations. What is animation?
Frame and delay (frame delay) concepts.
How to insert animations onto a web page. Scrolling
texts.
Exercises
-
Web site access statistics.
Learn about the number of visitors to your website.
What is a Hit? What is Page view?
Unique
and returning visitors.
- Information
and layout organization. Different ways of organising
information on a website.
Website
speed access and friendly design compatibility.
Programming
I
PHP
-
Different development languages types on the
Internet.
-
PHP. Essentials.
- Information request, search and output.
- Web
page code insertion. Syntax and control structures.
- Variables
transference between forms or dynamic pages.
- Databases
access with PHP/MySql. Key commands for record
request and edition.
-
Form
management with PHP. Sending e-mails from forms.
- Executing
student-created routines on appropriate servers.
- ASP
and PHP systems: a comparison of both.
-
Exercises
and projects.
E-Commerce
1
Subject
goal: Learn about all the possibilities offered
by the Internet as a new promoting and selling
tool.
- What
is Internet? A new media and a new society type
in the 21st century.
- The
website: a starting point to be online. Forms
and visitors records. A website traffic case
study. Website indexing in major search engines
such as Google, MSN, Yahoo, etc. How to make
your visitors come back.
- Direct
Marketing: The e-mail as a powerful client-oriented
communication tool. Effective Mailing. Automatic
response messages to answer quicker than the
competition and reduce wasting time when replying
hundreds of e-mails.
-
How to publish a newsletter. Focus on the topic
as a starting point. How to manage the topic.
- Virtual
communities. The rise of YouTube, Facebook,
etc. Blogs.
Second
Semester
Web
Design II
- Professional
website building.
- Building
a web page with Dreamweaver: Normal
mode, HTML mode and preview.
Translating
HTML pages created in Dreamweaver.
How
to insert a table in a worksheet.
Inserting images into worksheets and tables
with different border styles.
Exercises
- Web
site optimization. Web
site usability.
How
to make a website fast and easily accessible.
What size should a website be? Search engine
indexing. Google and its indexing criteria.
Using
the FTP protocol and associated programs to
it.
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Macromedia Flash
Development
interface description.
Creating
a simple animation. Guided animation.
Colour
change animations and Motion Tweening.
How
to insert sound clips.
Layers:
utility found in handling layers.
-
Javascript
What
is Javascript?
Sample outines.
Websites where you can get routines for your
website.
Routines
to display the current date, menus, text sliders,
image sliders, etc.
-
Digital
Image Editing.
Different
image formats: gif, jpg, bmp, png and others.
Using
an image editor software.
Options:
image size, backups, export to GIF 89.
Colour hanges.
How
to create buttons and amazing effects using
Photoshop.
Exercises.
Programming
II
- ASP.net.
Introduction to ASP. Essentials.
- Database
access using HTML. Information request, information
search and information output.
- Code
to insert on web pages. Code executed by a web
server. Variables transference between forms
or ASP pages.
- VBScript.
VBscript routines to access information.
- ODBC:
Database Access using ODBC Driver.
Key commands for records request and
edition.
- ASP
forms management. Sending e-mails from forms.
-
Executing
student-created routines on appropriate servers.
.
E-Commerce 2
- E-Commerce.
E-Commerce web site development. How to achieve
a profitable website. How to calculate website
profits. Case study.
- Legal
aspects of E-commerce. International standards.
- How
to scheme a business plan for bringing a company
to life online.
- E-Commerce:
current situation; Case study.
- Virtual
communities development.
- CRM:
Customer Relationship Management. Marketing
latest trends and huge Internet prospects.
- Internet
for Small Business: an ideal way to increase
sales.
- Final
project assignment: planning, making a pilot
and developing an online marketing campaign.
In
addition to the goals above, the student must
know about the team structure organization of
those who are responsible for a website (design
architect, strategy consultant, content director,
design director, programming director, administrator
or webmaster, marketing manager, interactive advertising
agency. Go further into the learning about content
selling, online shop structure. This includes
knowledge of business and management models (website
control and profitability).
| The
course is powered by Posicionamiento-eficaz.com, a
company focused on website indexing on
major Internet searching engines. The
company’s
indexing services allow a well-designed
website be at the top of the results in
search engines like Google, for example.
The student will get a two-month free
subscription for his/her designed website
to be easily searched by prospect clients.
This
sort of service is essential when starting
as a web designer, or if you are already
one, so you can offer web designs with
a high added value.
|
Request
full content table here
|
Teachers
Modules
on Design:
Professor
Sergio Ramos. Graphic Designer. Website
and multimedia design expert.
Tutors:
Mr.
Luciano Moreno. Web designer and programmer.
Networks expert.
Mr
Mario Spinelli. Web designer. PC and MAC
environments web designer.
Ms. Mariana Maiorano. Graphic designer.
Website expert.
Modules
on Internet Marketing:
Professor Mario Cuadro. Marketing Consultant.
Tutors:
Mr. Darío Mena. ASP and PHP applications
programmer.
Mr. Francisco Segura. Online Marketing consultant.
Course
Features
Program
length:
12 months or 8 months in intensive mode
(3 hours approx. Daily).
Diploma: Professional Web
Designer.
Level: Master or expert
- The course is set to the student’s pace,
PC hardware availability and background
knowledge.
- The lessons and exercises are downloaded
from our website by a username and a password.
- Once the course has started, a teacher
is assigned to the student who will go over
the topics, correct his/her exercises, and
answer his/her questions.
- The student can take lessons at any time
of the day and on any weekday. It is not
necessary to be online at any specific time.
- Each lesson has related topic exercises.
- The student has to devote at least one-hour
time a day(relatively) to study the lesson
and do the exercises.
- During the course, the student can participate
in real-time teleconferences to clear up
any doubts or queries on line (not compulsory).
Program length: 12 months (10-month intensive
mode)
Request
full content table and conditions here
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Red21.com - AEFOL
Member (Spanish Association for Online Training)
Calle Torrealba, Nº 1, Torremocha (Cáceres)
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Phone: +34 678991719
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